5. Think Outside the Box
“The world says fit in. The universe says stand out.”
— Matshona Dhliwayo
Desired Outcomes
To not limit your thinking to society norms
Encourage unconventional brainstorming and thinking from a new perspective
Understand outside-the-box thinking is the birthplace of innovation, originality & creativity
Know that in an increasingly “noisy” world, it’s imperative that you differentiate yourself; engaging in out-of-box thinking can unlock ideas to help you resonate and stand out from the crowd
Think Outside the Box
Remember the time when the only way to watch a T.V. show was on the actual television? Nowadays, we have unlimited access to entertainment, whether it be through cable satellite, Netflix, Hulu, Disney+ or Amazon Prime. With the oversaturation of media in today’s world, companies must find new ways to stand out from the competition or risk getting lost in the noise. Thus, the concept of thinking outside the box comes into play.
Thinking outside the box simply means to think unconventionally, creatively and freely. Don’t let the status quo limit your thinking. If everyone accepted things the way they were, there would never be any innovation in the world. Ten years ago, who would have ever thought that we could stream millions of shows anytime through a click of a button? Unconventional brainstorming can lead to ideas that differentiate one person from another. When we think outside the box, we find new ways to stand out.
